Council Post: Why Would A Company Spend $1 Million On A Domain Name?
Briefly

One of the greatest benefits of acquiring an ultra-premium domain in the seven-figure and up category is the instant credibility and trust that comes with the acquisition.
When assessing domain name value, consider factors like age, .com extension, existing traffic, SEO, and relevance to your brand, service, product, or niche.
Read at Forbes
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