Marketing investments should focus on owned assets that provide sustained value, such as your website, to endure market shifts and protect your brand.
Many marketers remain stuck chasing fleeting strategies instead of understanding consumer behavior, often neglecting the complex, emotional journey of buyers.
It's essential to prioritize understanding consumer behavior—not merely pushing a brand narrative but solving real problems consumers face in their journeys.
Brands typically want to communicate a clear message, but consumer journeys are rarely linear and require addressing both rational and emotional needs.
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