Less than 1% of these companies are listed on the stock exchange, and even those who scream "I made it" after the opening bell on Listing Day soon realize there's still plenty of work to do.
We market because what consumers think about a company matters because it impacts what they do when it comes to making a purchase decision, and this goes for investing too.
So many companies run to marketing and advertising to help build perception when the person for the job is actually public relations.
Marketers spend billions on ads, while, in the meantime, consumers tend to spend their lives trying to avoid them.
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