InMarket's research reveals that one retailer captures less than 0.5% of a shopper's total retail visits, indicating a shift towards value-oriented shopping amidst economic pressures.
The fragmented shopping experience reflects changes in consumer behavior, with shoppers willing to switch brands for better deals or lower pricing while enjoying the hunt for value.
Marketers face challenges from fragmented media consumption and the need to connect with customers effectively through emerging channels, illustrating the necessity of strategic advertising.
Understanding consumer shifts is crucial, as demonstrated by unexpected trends such as higher-income shoppers visiting dollar stores to save amid inflation.
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