"Consumers seeking cost-effective entertainment are increasingly gravitating towards free ad-supported streaming television, with almost 70% opting for it over subscriptions. This shift reflects the evolving landscape of media consumption, where accessibility and affordability have become paramount. As viewers engage with platforms offering free content, traditional models reliant on subscription fees face significant challenges to retain audiences."
"Studios are wrestling with a fragmented streaming environment, struggling to monetize their content effectively. The emergence of custom streaming services and the sale of content to established platforms show studios' attempts to stay competitive. However, many still grapple with generating sufficient revenue to not only cover costs but also fund new productions amid this fierce competition for viewer attention."
#streaming-media #consumer-trends #ad-supported-tv #content-discovery #entertainment-industry-challenges
Collection
[
|
...
]