Council Post: The Rise Of Value-Driven Consumerism And What Your Website's Got To Do With It
Briefly

Long gone is the time when the quality or price alone influenced purchase decisions. Modern consumers seek brands aligning with values and social impact, prioritizing digital accessibility and inclusivity.
Younger generations prefer brands reflecting social and environmental values. Companies that embrace this see customer loyalty, market share growth, and improved revenue. A shared purpose with consumers is increasingly crucial for business success.
Read at Forbes
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