Go woke, go broke' not true for brands, says global advertising study
Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Council Post: The Rise Of Value-Driven Consumerism And What Your Website's Got To Do With It
Consumers prioritize brands aligning with social values for purchases and loyalty.
Go woke, go broke' not true for brands, says global advertising study
Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Council Post: The Rise Of Value-Driven Consumerism And What Your Website's Got To Do With It
Consumers prioritize brands aligning with social values for purchases and loyalty.