"If I decided to jump ship to Google or Microsoft tomorrow, it's hard to say whether Apple, a company with nearly 1.5 billion iPhone users, would even notice, let alone care."
"He went to Virgin Airlines. They were eager to do a status match, and Pete reported that he was about to renew his Virgin membership. While Qantas eventually responded to Pete's frustration, it's safe to say the damage was already done."
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