"It's essential to recognize that exclusivity asks can profoundly impact a campaign's effectiveness; when too high, they can hinder performance and fail to generate results."
"When managed wisely, exclusivity can enhance a campaign's success by boosting the credibility of the influencer's endorsement and fostering a stronger connection with the audience."
"Understanding exclusivity typically falls into two primary categories: category exclusivity and time frame exclusivity, essential for maintaining campaign visibility and focus."
"Overly broad or vague requests for exclusivity can lead to significant costs and complications in negotiations, emphasizing the need for clear definitions in influencer contracts."
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