Council Post: The Art Of Repeat Purchases: Utilizing Data To Enhance Customer Journeys
Briefly

To be successful, brands must leverage their expansive datasets to create dynamic omnichannel marketing campaigns that blend offline and online CRM data to engage customers personally at their buying points.
Repeat customers are the gold standard for boosting revenue, reducing marketing costs, and creating market stability, as they spend significantly more than new customers and cost less to retain.
Read at Forbes
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