In the realm of rapid digital evolution, having a documented and accountable digital marketing plan is vital for businesses to succeed and adapt.
The emergence of AI amplifies the need for structured planning; the START framework offers a way to navigate these complexities with more precision and confidence.
A successful digital marketing plan starts with clearly defined goals and objectives, ensuring everyone aligns on what success means and how to measure return on investment.
Understanding current resources and performance through audits of metrics and data is crucial before venturing into new marketing tactics or strategies.
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