Roberto Max Salas discusses the challenges faced by startup founders regarding seed funding for go-to-market campaigns and offers insights on bootstrapping these efforts. He emphasizes the potential benefits of collaborating with agencies for creative storytelling and execution. Salas suggests defining a clear key message that aligns with brand voice and the importance of minimalist design to capture consumer attention effectively. By focusing on messaging, simplicity, and execution, startups can successfully launch their products without massive budgets.
Define your key message and focus on it. Craft consistent messaging that aligns with your brand voice.
Avoid cluttered layouts with too many images and messages. Use a minimalist approach to design.
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