Fatima Zaidi, Founder & CEO of a production agency and a podcast analytics tool, outlines seven trends expected to transform podcast content marketing by 2025. Key trends include AI-driven content creation for personalized listener experiences, the standardization of video podcasting for richer engagement, and brands increasingly integrating podcasts into their marketing strategies. With the podcast audience surpassing 540 million, understanding these trends is vital for creators and brands aiming to stay relevant in the competitive podcasting landscape.
In 2025, I expect to see more AI tools that enhance every aspect of production, from scripting and audio/video editing to personalized recommendations for listeners.
In 2025, I believe video podcasting will continue its rise, transforming from an optional format to an industry standard, allowing brands to engage viewers through visual elements.
Collection
[
|
...
]