A really well-done webinar series can be a great tool for creating brand awareness and giving potential customers a low-commitment way to engage with your brand. It establishes your company as a subject matter expert, offers something of value and helps educate your buyer. Plus, it gives the sales team an easy reason to reach out to prospective clients. - Whitney Cornuke, TalentLaunch
Influencer marketing is an incredibly effective strategy for demand generation. Today's consumers place a lot of trust and attention on influencers. So, tapping the right influencers who align with your organization's values and campaigns can get your brand in front of new, targeted and highly engaged audiences while also developing consumer loyalty in a way that other strategies can't. - Scott Morris, Sprout Social
In one of my earlier roles at the U.S. Olympic and Paralympic Committee, we found that connecting fans to the athletes' journeys in a way that inspired them helped with fundraising for myriad expenses related to training, traveling and competing internationally. Fans wanted to be part of the support system that was helping these athletes make their dreams come true, and thereby inspiring all Americans. - Lauren Pasquale Bartlett
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