Council Post: Navigating The 2024 Political Ad Blitz: Changes To Prepare For And What They Mean For AdTech
Briefly

As the political landscape shifts, we can expect a wave of ramifications. Politicians will likely double down on targeting specific states with laser-focused, albeit much safer-to-run, digital ad campaigns.
It's crucial for politicians to be where their voters are, and this year, they're scattered across connected devices like smart TVs, mobile apps and gaming consoles.
Read at Forbes
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