Council Post: Mobile Marketing Trends You Can't Afford To Ignore
Briefly

Smartphone ownership has surged, with 97% of Americans owning a cellphone, leading to a pivotal focus on mobile marketing strategies and user experiences.
Mobile-first indexing is crucial for SEO, as Google's algorithm favors mobile versions of websites, making responsive design and fast load times essential for higher rankings.
42% of small businesses now use mobile apps, enabling strategies like push notifications and in-app promotions to enhance consumer engagement and retention.
Incorporating Accelerated Mobile Pages (AMP) can improve loading speeds, which is favorable in Google rankings, marking a vital component for mobile SEO.
Read at Forbes
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