While it can sometimes feel like your work in email marketing, social media or content marketing supports different goals or requires a different mode of thinking, it's important to remember that all marketing revolves around the customer experience. If your various marketing channels aren't aligned, customers may be receiving mixed messages from your brand, which can lead to uncertainty and distrust.
To remedy this, marketers should consider how well their email marketing, social media and content marketing efforts integrate together to create one unified experience. This ensures that all channels support each other, creating a cohesive and powerful brand narrative.
Create a culture and process where every marketing function thinks multichannel. No content created in marketing should be focused on just the website, email or social media. Rather, every piece of content created needs to have a version for all channels.
I often recommend having a rolling 90- to 120-day unified content calendar that is organized by key themes. That way, the communication is positioned in a clear and holistic way.
#marketing-strategy #customer-experience #multichannel-marketing #content-alignment #brand-consistency
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