Monica Gomez, CEO of The Concierge Club, stresses the importance of a marketing budget for businesses of all sizes, especially focusing on experiential marketing. With 80% of companies increasing their spend in this area, experiential marketing is becoming essential as consumers seek genuine interactions post-pandemic. Leaders must invest strategically to connect effectively with audiences. Gomez outlines five key areas for investment in the upcoming year, emphasizing the significant impact of memorable brand experiences that go beyond traditional advertising methods.
Monica Gomez emphasizes that every business needs a marketing budget, especially as experiential marketing is thriving, with 80% of companies increasing their spend on it.
In today’s market, leaders must strategically build a marketing budget to maximize impact, with hands-on experiences being a key focus for engaging consumers.
Post-pandemic, consumers yearn for face-to-face interactions, making experiential marketing vital. Campaigns that create memorable moments will resonate more than traditional ads.
Gomez highlights the importance of experiential marketing as a channel to engage audiences meaningfully, turning interactions into lasting brand loyalty.
#experiential-marketing #marketing-budget #consumer-engagement #brand-experiences #post-pandemic-trends
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