Council Post: Launching Your First Marketing Campaign? 20 Tips For Startups
Briefly

The first step in any startup marketing campaign should be ‘ABC’: Audience Before Content, ensuring a tailored approach to engage with core audience needs.
Initial presentations must detail potential benefits customers will gain from a product, transparently communicating goals, objectives, and risks, especially in investments.
Building a campaign should start small with a test run; this ensures budget efficiency and allows for gradual refinement before larger investments.
The objective is to develop a sustainable marketing strategy rather than seeking immediate virality; focus should be on consistent content that converts.
Read at Forbes
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