Council Post: How To Tap Into The Benefits Of Social Media Livestreaming
Briefly

Livestreaming has emerged as a powerful instrument for crafting highly personalized and immersive customer experiences, enabling brands to engage like never before.
At Territory Influence, we have learned that investing in outstanding community management and sophisticated data capabilities is crucial to fully capitalize on livestreaming.
Most social platforms prioritize live content, leading to increased reach and engagement due to greater visibility in audiences' feeds.
Livestreaming allows real-time interaction between brands and their audiences, fostering a sense of immediacy that creates an intimate connection.
Read at Forbes
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