Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.
Hottie' Dems and Chappell Roan stans: meet the 200 TikTokers who scored access to the conventionNon-traditional media is now key to political engagement and storytelling during events like the Democratic National Convention.The DNC has credentialed hundreds of influencers to increase the convention's outreach and impact on modern news consumption.
Douthat: For Trump and Harris, the larger, weirder media future is nowThe media landscape has evolved from traditional sources to diverse, less conventional platforms that appeal to younger audiences.
Hottie' Dems and Chappell Roan stans: meet the 200 TikTokers who scored access to the conventionNon-traditional media is now key to political engagement and storytelling during events like the Democratic National Convention.The DNC has credentialed hundreds of influencers to increase the convention's outreach and impact on modern news consumption.
Douthat: For Trump and Harris, the larger, weirder media future is nowThe media landscape has evolved from traditional sources to diverse, less conventional platforms that appeal to younger audiences.
Why Trump and Vance are turning to dude influencers for an edge over HarrisTrump's campaign strategy involves connecting with young male influencers to increase engagement and support for the election.
Coachella marketing is over - but only for millennialsBrands invest in experiential marketing to engage Gen Z at Coachella.
Why Trump and Vance are turning to dude influencers for an edge over HarrisTrump's campaign strategy involves connecting with young male influencers to increase engagement and support for the election.
Coachella marketing is over - but only for millennialsBrands invest in experiential marketing to engage Gen Z at Coachella.
Council Post: How To Tap Into The Benefits Of Social Media LivestreamingLivestreaming offers brands enhanced engagement through real-time interactivity and prioritized visibility on social media platforms.
Serena Williams made a subtle business move at the 2024 US OpenSerena Williams returned to the US Open to promote her cosmetics brand Wyn Beauty, integrating marketing with high-profile engagement.
Unilever cuenta con Sofia Richie Grainge para promocionar la nueva gama de 'styling' de Nexxus inspirada en TikTokQuick thinking and adaptability are crucial in event marketing.Utilizing available resources creatively can salvage unexpected situations at events.
White House to expand its influencer engagement efforts with its first-ever Creator Economy ConferenceThe Biden administration is actively engaging with content creators, showcasing its commitment to connecting with young voters and influencers.