Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve.
Studies show that consumers are significantly more likely to trust a recommendation from an influencer over a brand ad, as influencers act as relatable, authentic and engaging advocates.
Clear goals will shape the direction of your strategy, influence the type of influencers you choose and inform your content requirements.
To gather intel and guide your influencer selection, create detailed audience personas and align your goals with measurable KPIs such as engagement rates, conversion rates or traffic.
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