Deepak Bansal outlines essential steps for building effective digital marketing campaigns, emphasizing the importance of setting clear, SMART goals and understanding target audiences. He suggests gathering data to create detailed buyer personas, allowing marketers to tailor campaigns effectively. Bansal shares examples from his experience, such as using LinkedIn ads for lead generation and developing personas for a healthcare client. The article underscores the need for creativity, strategy, and a data-driven approach in navigating today’s interconnected digital marketing landscape.
"To create a successful campaign, you need to start with a solid understanding of what you want to achieve."
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