Council Post: How To Align Your Brand Strategy To Navigate Emerging Audience Behavior In The Echoverse
Briefly

"Today, each stakeholder becomes an active participant in shaping the meaning of the brand message in their context. This underscores the importance for brands to listen more than they speak."
"The true power of a brand lies in its ability to be interpreted as opposed to being controlled. Brands live in a multistakeholder environment where each stakeholder has a unique lens to interpret brand messages."
Read at Forbes
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