The failure rate for new companies is high enough to convince aspiring entrepreneurs to reconsider their options. 20% fail in the first year, half within five years, and only 30% survive a decade.
Startups fail because their marketing strategy fails - not enough people spend money on their products; they didn't reach the right audience effectively.
Creating a marketing funnel is essential as customers require multiple touchpoints to build trust and understand product value, guiding them through the buying journey effectively.
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