Council Post: How 15 Agencies Are Preparing Now For Successful Holiday Campaigns
Briefly

Planning holiday marketing well ahead of time allows businesses to capitalize on the busiest buying season of the year.
Rushed execution during last-minute holiday promotions leads to higher advertising costs, difficulty in coordination, and reduced effectiveness.
Increasing product impressions early is crucial for e-commerce brands as shoppers begin planning holiday gifts in advance, requiring ramped-up influencer collaborations.
Using hyper-targeted regional efforts in marketing campaigns can significantly enhance the value brand provide, differentiating them from competitors during the holiday season.
Read at Forbes
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