"Today's consumers expect brands to engage with them on a personal level. Generic, one-size-fits-all approaches often fall short, as people want content that feels tailored to their unique preferences and desires. Personalization at scale enables brands to deliver this experience to a large audience while simultaneously maintaining efficiency."
"To boost personalization, brands can use advanced analytics. Data analytics tools can help you gather insights into customer behavior and preferences. Perform multivariate testing to evaluate different types of messaging to understand what resonates best with your audience."
"As generative AI powers smart devices, optimizing for voice and image searches like Siri and Google Lens is now essential for marketers. This shift demands a reevaluation of SEO strategies to ensure visibility in an increasingly voice-driven search environment."
Collection
[
|
...
]