Although brand metrics like awareness and share of voice are vital for marketers, CMOs need to prioritize metrics that resonate with other C-suite executives, who typically do not focus on these early-stage indicators.
Communicating the value of marketing is essential yet challenging; CMOs should focus on metrics that align more closely with purchase decisions to strengthen their case in the C-suite.
CMOs face the dilemma of poor communication of marketing's value within the C-suite due to reliance on brand metrics that are not typically prioritized by fellow executives.
The alarming trend of declining CMO tenure highlights the urgency of forging stronger connections through effective communication with other C-suite leaders, leveraging relevant metrics.
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