#cmo-tenure

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Council Post: Brand, Demand, Land, Expand: The Metrics Framework That Demonstrates The Value Of Marketing

CMO tenure is declining, necessitating improved communication of marketing's value to executives.

Data literacy: The key to correcting the C-suite trust deficit | MarTech

Low CEO trust in CMOs is causing a notable tenure issue, signifying an underlying trust problem within marketing leadership.

Create a Career-Catalyzing CMO Legacy Beyond Your Tenure

CMOs have a short median tenure of 28 months, just when brand marketing gets stimulating.
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