Visual content, especially video, continues to dominate engagement, with consumer preferences leaning strongly towards informative and authentic short-form videos on platforms like TikTok and Instagram.
User-generated content (UGC) has become a vital asset for building brand trust, as consumers turn to peers for genuine evaluations, emphasizing the importance of authenticity.
#marketing-trends #video-content #user-generated-content #consumer-behavior #artificial-intelligence
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