Council Post: 15 Key Things Marketers Need To Know About Google's New SGE
Briefly

SGE is furthering the trend (and accelerating it) of Google not sending traffic to our websites...Don't chase shiny objects, but also don't bury your head in the sand. - Corey Morris, Voltage
Google SGE is redefining search by providing critical information without clicking away...Optimizing for long-tail keywords can help show up in SGE results. - Mary Ann O'Brien, OBI Creative
A misconception about SGE is that Google is going to pull information out of a vacuum...SE results from online sources it feels are experts and authorities in.
Read at Forbes
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