Council Post: 15 Key Things Marketers Need To Know About Google's New SGEGoogle's Search Generative Experience (SGE) may reduce website traffic for businesses but could lead to higher-quality leads. Marketers must adapt strategies to balance current success with future AI impact.
Google Pushing Its Unsafe Search AI on Users Who Didn't Opt InGoogle is automatically implementing its AI-powered Search Generative Experience (SGE) without user consent.SGE provides organized, paraphrased answers for queries but with flawed sourcing and potentially incorrect information.
Google wants to use generative AI to build travel itineraries for your vacations | TechCrunchGoogle introduces AI-powered travel itineraries through SGE.Google aims to compete with travel startups while collecting data on purchasing intent and user interest.
Google Pushing Its Unsafe Search AI on Users Who Didn't Opt InGoogle is automatically implementing its AI-powered Search Generative Experience (SGE) without user consent.SGE provides organized, paraphrased answers for queries but with flawed sourcing and potentially incorrect information.
Google wants to use generative AI to build travel itineraries for your vacations | TechCrunchGoogle introduces AI-powered travel itineraries through SGE.Google aims to compete with travel startups while collecting data on purchasing intent and user interest.
How to Adjust-and Measure-Content Strategy for Google's SGESGE powering 84% of query results globallyShift towards conversational search with higher personalization and relevancyBrands need adaptive strategies for SGE impact