#sge

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google
TechCrunch
1 month ago
Artificial intelligence

Google wants to use generative AI to build travel itineraries for your vacations | TechCrunch

Google introduces AI-powered travel itineraries through SGE.
Google aims to compete with travel startups while collecting data on purchasing intent and user interest. [ more ]
Futurism
1 month ago
Artificial intelligence

Google Pushing Its Unsafe Search AI on Users Who Didn't Opt In

Google is automatically implementing its AI-powered Search Generative Experience (SGE) without user consent.
SGE provides organized, paraphrased answers for queries but with flawed sourcing and potentially incorrect information. [ more ]
The Drum
3 months ago
Marketing

Will Google's imminent AI results page kill click-through? Not if you're prepared

Google's new AI feature, search generative experience (SGE), has no official wide-release date but is expected to revolutionize organic search.
SGE introduces AI-generated content directly into search results pages, reducing the need for users to click on links. [ more ]
Forbes
3 months ago
Marketing

How Google's Search Generative Experience Will Change Digital Marketing

Google's Search Generative Experience (SGE) is a new way to deliver search results, providing a snapshot of AI-generated results based on user searches.
SGE may result in fewer clicks on organic content, leading to a potential drop in web traffic of 15% to 25%. [ more ]
moregoogle
Forbes
1 month ago
Marketing

Council Post: 15 Key Things Marketers Need To Know About Google's New SGE

Google's Search Generative Experience (SGE) may reduce website traffic for businesses but could lead to higher-quality leads. Marketers must adapt strategies to balance current success with future AI impact. [ more ]
Adweek
2 months ago
Marketing

How to Adjust-and Measure-Content Strategy for Google's SGE

SGE powering 84% of query results globally
Shift towards conversational search with higher personalization and relevancy
Brands need adaptive strategies for SGE impact [ more ]
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