Council Post: 15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024
Briefly

Video storytelling is transforming B2B marketing, offering a strategic opportunity to engage complex buying cycles by humanizing brands and appealing to younger decision-makers.
Website visitor identification software uncovers engagement opportunities by revealing intent data, ensuring that businesses can connect with potential leads who don’t submit forms.
Creator-generated content, especially from customer testimonials, brings authenticity and trust to B2B marketing, making it an effective tool for engagement and relationship building.
Read at Forbes
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