Council Post: 10 Ways A Digital Engagement Strategy Can Improve Your Bottom Line
Briefly

Digital transformation has enabled marketing to real people. No marketing should go into a void-everything can be addressable and, therefore, measurable, and we are now able to create one unified view of the customer that reflects all of this.
The ability to track how our customers and prospects interact with our marketing and product content has dramatically increased our ability to put the right content in front of the right person to help them along their journey.
Digital transformation is the backbone of how one attracts and retains new clients across the entire customer acquisition funnel.
Read at Forbes
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