In August, the average CPM for podcast advertising declined over three percent from July, reaching $21.26 for a 60-second ad spot, marking a historic low.
According to Libsyn's data, the current CPM rate of $21.25 marks the second lowest average in the history of their tracking, significantly lower than the highs of 2022.
The red trendline representing smaller campaigns shows that in August, costs dropped to the lowest point ever recorded, with a substantial fall from January 2022's $28.43 CPM.
This decline in CPM reflects broader trends in advertising costs and suggests increased competition within the podcasting space, impacting pricing strategies for marketers.
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