"I'm a 58-year-old content creator that found a seat at the table that's not available on Instagram. While I have more followers on Instagram, I found a large crowd of people over the age of 40 on TikTok, making it easier to build my audience."
"It's TikTok or nothing for me. I've stopped posting on other platforms and cut out advertising with Meta and Google out of frustration with the uncertainty of my main platform."
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