The brief TikTok ban over a weekend revealed the precarious nature of social media dependence for creators. Notably, content creator Chaz Bruce, who initially joined TikTok as a way to connect with students, emphasized the uncertainty of such actions. With 6 million followers, he has turned to cross-platform strategies to safeguard his audience. This experience reflects a broader concern among creators about the implications of sudden platform changes and the importance of diversifying content distribution to mitigate risks.
"I remember when they first started talking about the ban and everyone was like, it's ridiculous to say that the government can come in and shut down this application..."
"Once they mentioned banning it the first time, I was like, 'OK, what if that actually happened? What would I do?"
"My content is posted and spread and shared throughout many different platforms, from Facebook to Instagram to even Snapchat..."
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