By all accounts, the U.S. job market is holding strong, with employers adding 303,000 workers to their payrolls in March. Hiring has largely been concentrated to a few industries, while tech and finance have only added a small number of jobs in the last 12 months.
"I think most employees look at employers now and no longer think that they are going to find security - permanent security - in a job," said Sarah Damaske, who studies labor and employment relations, and sociology at Penn State.
In an estimated $250 billion industry, 4% of global content creators pull in more than $100,000 annually.
"I think it makes it less risky to do something like go and be a content creator because employment with a traditional employer is so much riskier."
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