Consumers like locally targeted ad messaging
Briefly

from EMARKETER1 month ago
A recent study revealed that 68% of US internet users believe national brands with local messaging create more relevant ads and demonstrate community investment.
EMARKETERhttps://content-na1.emarketer.com/consumers-locally-targeted-ad-messaging-works?utm_source=flipboard&utm_content=topic/viralmarketing
Only 26% of marketers prioritize strengthening local advertising, while almost half (48%) focus on enhancing national marketing efforts, indicating a potential oversight in local strategies.
EMARKETERhttps://content-na1.emarketer.com/consumers-locally-targeted-ad-messaging-works?utm_source=flipboard&utm_content=topic/viralmarketing
Localized advertising can enhance out-of-home advertising effectiveness, as ads featuring local sports teams or current weather align better with consumer interests.
EMARKETERhttps://content-na1.emarketer.com/consumers-locally-targeted-ad-messaging-works?utm_source=flipboard&utm_content=topic/viralmarketing
Marketers can leverage data on local advertising effectiveness to advocate for targeted investments and local event sponsorships to boost relevance.
EMARKETERhttps://content-na1.emarketer.com/consumers-locally-targeted-ad-messaging-works?utm_source=flipboard&utm_content=topic/viralmarketing
Read at EMARKETER
#local-advertising #marketing-strategies #consumer-relevance #community-engagement #retail-media
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