As the 2024 presidential election draws near, ad buyers are grappling with increased political ad spending, alongside a rise in ad rejections by platforms like Meta.
The ad buyer notes that Meta's policies have become noticeably stricter, resulting in more ad rejections even when ads seemingly comply with existing guidelines.
Categories facing the most scrutiny include sensitive topics like weight loss and sustainability, where even well-intentioned products struggle to get through platform approvals.
This shift in platform sensitivity is a significant challenge for advertisers, especially those with products that aim to address more sensitive issues.
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