The landscape of social media is rapidly shifting as platforms like X and Instagram scramble to mimic TikTok's successful features to retain users and creators.
Elon Musk's recent commitment to enhance video capabilities on X, including the possible return of Vine, indicates a strategic push to compete more directly with TikTok.
Instagram's new 'Edits' feature, similar to ByteDance's CapCut, showcases the platform's shift toward a TikTok-like experience, reflecting the competitive pressure they face.
With the introduction of longer video options and innovative campaigns, platforms like Snapchat and Substack are actively trying to attract creators disillusioned by TikTok's uncertain status.
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