Google's dominance in the advertising technology market is hindering fair competition, as shown by the UK competition watchdog’s provisional investigation findings. According to the CMA, Google favors its own services in ad placements, limiting opportunities for competitors.
Juliette Enser, interim executive director at the CMA, stated that Google’s use of market power is detrimental to the competitive landscape. Many sites rely on ads for revenue, making it crucial for publishers and advertisers to benefit from a competitive market that ensures fair transactions.
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