Columbia Sportswear is revamping its marketing strategy by appointing Matthew Sutton as the new head of marketing and selecting Adam&eveDDB as its creative agency of record.
According to Columbia Brand President Joe Boyle, Sutton will oversee the brand's global marketing and enhance its omnichannel approach to better integrate product strategy.
Adam&eveDDB won the account after a competitive pitch process and aims to bring Columbia’s unique blend of irreverence, imagination, and innovation to life in its campaigns.
Columbia is focused on retooling its business strategy by aligning creative efforts with its innovative product offerings, exemplified by its recent advancements in heat insulation technology.
#marketing-strategy #columbia-sportswear #leadership-appointment #creative-agency #brand-integration
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