CMOs are questioning the need for their roles at companies, facing immense pressure for short-term results, as brands reassess the value and impact of marketing in a rapidly changing landscape.
Consumers, in a study, showed little concern if brands were to disappear, but the role of CMOs is crucial in championing brand purpose, impacting sustainability, social change, and the company's relationship with society.
CMOs are increasingly pressured to focus on short-term sales goals, leading to a shift away from strategic, innovative, and long-term initiatives towards tactical campaign execution, impeding social and environmental progress that requires time to materialize.
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