The article highlights the transformative impact of Tesco's Clubcard, launched with Dunnhumby in the 1990s. This loyalty program leveraged customer data to gain insights into shopping behaviors, significantly improving Tesco's market position. As Tesco approaches the Clubcard's 30th anniversary, CEO Ken Murphy suggests utilizing AI to further enhance customer engagement by recommending healthier shopping options based on historical data analysis. The innovative approach of Dunnhumby shifted the grocery landscape, allowing Tesco to surpass competitors like Sainsbury's and establish itself as a leader in data-driven retail strategies.
The lightbulb moment came when we considered that if this is good on census data, which is 10 years old, then just imagine what we could learn from customer data.
I've noticed over time in your shopping basket that your sodium salt content is 250% of your daily allowance. I would recommend you substitute this.
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