Claire's Introduces The Collab Initiative to Collaborate with Gen Z Alphas on the Brand's Creative Direction - Lindsey Gamble
Briefly

from Lindsey Gamble11 months ago
Claire's introduced The Collab, a new group of Gen Z Alphas, spanning 7 to 17 years old, to assist with the brand's creative direction.
Lindsey Gamblehttps://www.lindseygamble.com/blog/claires-introduces-the-collab-initiative-to-collaborate-with-gen-z-alphas-on-the-brands-creative-direction
With direct insights from Gen Z Alphas, Claire's aims to create products and marketing that resonates with the primary audience, tapping into creators' perspectives and feedback.
Lindsey Gamblehttps://www.lindseygamble.com/blog/claires-introduces-the-collab-initiative-to-collaborate-with-gen-z-alphas-on-the-brands-creative-direction
Read at Lindsey Gamble
#claires #gen-z-alphas #creator-partnerships #marketing-strategy #gen-z-audience
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