Stores usually launch holiday items earlier each year to meet increasing consumer demand. This year, decorations and festive pajamas were available well before Halloween.
With limited shopping days between Thanksgiving and Christmas, many major retailers introduced early deals, making the competition tighter than ever this holiday season.
The timing of Black Friday is critical; offering more opportunities for consumers to research options, changing how retailers strategize their sales to capture consumer interest.
As families rush to buy festive items in anticipation of the holiday season, the phenomenon of starting early reflects changing consumer habits and preferences.
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