"I've spent so much money on shoots and those never do a quarter as well as anything just filmed selfie-style on my phone, costing zero dollars with zero makeup. It's really important to people that things aren't too glossy and perfect all the time."
"If my goal is to make Kismet a family business, then behind the scenes content certainly feels like a step in the right direction. It takes the form of dumb videos in bed with your dog, among other things, and draws consumers in through its familiarity and attainability."
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