Choice Hotels International has named two new agencies of record, 72andSunny New York and Dentsu X, to enhance brand awareness following substantial expansion.
The appointment of Dentsu X comes as they create a media plan to extend Choice's most significant ad campaign to date, targeting younger demographics.
Choice's new direction reflects a shift towards upscale hospitality, integrating Radisson and targeting travelers, particularly Gen Z and millennials, with tailored marketing.
The campaign 'A Stay for Any You,' starring Keegan-Michael Key, illustrates Choice's effort to rebrand and appeal to a younger audience through innovative digital strategies.
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