Chase Media Solutions will give its customers access to relevant, exclusive deals on the Chase app or website that level up the appeal of the bank's credit cards.
All of the deals are brokered by Chase's new media unit in an effort to further secure its spot as the nation's largest credit card issuer.
Though some discounts will have to be activated via Chase's app, cash-back offers will be automatically applied after a relevant purchase is made.
Advertisers have been seeking out this model for years, including Facebook which, in the late 2000s, had a stint where it provided this type of ad-targeting service to marketers.
#chase-media-solutions #targeted-advertising #credit-card-industry #customer-data #marketing-strategies
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